Acquiring a new customer costs much more than retaining the customers you already have. If you have been in business for a while, you probably know this. What you may not know is how to keep the customers you do have. While there are many excellent customer retention strategies, the following three are among the […]
When it comes to business, it’s difficult to really understand how you can make money without spending it first. This is an all too familiar situation for small business owners. You’d like to design and implement a top-notch marketing strategy, but lack the funds to do so. Fortunately, there are a variety of ways that […]
Starting up a business is one thing. To continue building relationships and profits, you will need to reach out to more and more potential clients. This is where networking comes in, and it needs to be done right. First impressions are key, and you always want to be ready to impress a potential client. Here’s […]
Just as with other areas of marketing, there’s a certain kind of psychology that goes into web design. Many companies don’t use this as effectively as they should. They choose to design websites the way they like, rather than looking into what actually works to help market a product. The psychology behind web design is […]
For webpages, companies, and marketers, ranking high in search engines is a top priority. SEO content, advertisements, and other strategies have become the main focal point for marketers and web developers alike. So what does the switch to mobile-first indexing mean for marketing strategists and web developers? Money, and lots of it! (If you can […]
This website design racket can get more complicated than you might think. There are many different aspects of it that business owners neglect. For example, some barely understand their website metadata and use it poorly. Do not fall into this trap! What Is Metadata? Website metadata is best understood as the data that describes other […]
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