Create Your Visual Identity
create Your Visual Identity
A company shapes perception and creates impressions through visual elements. We shape how you appear to customers through:
- Logos
- Icons
- Colors
- Photography
- Typography
Craft Your Messaging
craft Your Messaging
Knowing what to say can be a challenge. You need to address your target audience in a way that will resonate with them. We help you express yourself in a way that gets results:
- Core Values / Statements
- Value Propositions
- Taglines & Slogans
- Voice & Tone
- Brand Mantra & Positioning
Build Your Website
build Your Website
Your website should be part of a result-oriented online strategy. We pair world-class creativity with thoughtful planning to turn your website into your best salesperson. Here are the three main boxes we need the website to check:
- It needs to be fully functional in a technical sense
- It needs to represent your business in the best possible way
- It needs to drive customers down the Path to Purchase
Identify Your Target Audience
identify Your TargetAudience
To be efficient with your marketing dollars, you need to target the right people. We do this by identifying your:
- Ideal Customer (Demographic, Psychographic, & Behavioral)
- Channel Selection
- Customer Journey
- Search Intent
Attract Your Ideal Customers
attract Your Ideal Customer
Once the audience is locked in, it is imperative that you look at historical data and conduct some research prior to launching your campaign. This includes, but is not limited to, the following:
- Observational Research
- Competitor Research
- Keyword Research
- Comprehensive Analysis
Capture Website Leads
website Lead Capture
You have hundreds, thousands, millions of potential new customers landing on your website. With so few of them converting to actual leads on their first visit, what are you doing to keep your company in front of them? Do you have any of these items in place?
- Bounced Visitor Strategy
- Lead Magnets / Gated Content
- Retargeting
Automate Your Marketing
your Marketing Automation
By this point, you should be generating new leads – congrats! But what are you doing with the leads that have not converted? Are you calling them once or twice and then forgetting about them? Or have you begun leveraging technology to automate a “nurture” process? Here are some things we can help you with!
- Lead Segmentation
- Develop Segment Flows
- Craft Personalized Emails
- Set Up Campaigns & Automation Sequences
Increase Your Customer LTV
increase Customer LTV (Life-Time Value)
Through which lens are you looking at marketing impact? Are you assessing just the single transaction or are you looking at a customer’s worth over the lifetime of your relationship? We can implement a number of programs to help you make the most of this:
- Customer Referral Incentives
- Cross-selling Products
- Upselling to Existing Customers
- And More!
the bottom line
You don’t dominate the market through random acts of marketing. Our blueprint works by identifying the correct channels and platforms that will attract the right people to your front door.
We study your business, competitors, and customers until we’ve established the optimal way of generating you a positive Return On Investment (ROI)!