The Relationship
The Yoder brothers were referred to us in March of 2020. At the time, they were doing decks, remodeling, siding, windows, and other small construction projects. They couldn’t seem to truly get ahead, and wanted to tap into bigger ticket construction projects. Through collaboration, research, and discovery, we determined that the clear path forward would be in the roofing industry.
The Solution
We got to work designing a new website for I-57 Residential Roofing, crafting unique messaging, and putting together a result-driven marketing strategy. It took us a while to build the profiles of their ideal customers, but once that was done, we could target them directly through social media. Google Ads and SEO also played their part in building a strong online presence.
The Results
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